Select Print
Marketing Proposal · October 2026
MARKETING PLAN

More sign jobs and plate orders for Select Print

A two-part plan: paid ads to bring in orders now, and social media plus AI SEO to build trust that keeps orders coming.

Created by Karan Sharma, Sales Head — for Select Print, by Warrgyizmorsch
Part 1
Google + Meta ads for orders
Part 2
Social media + AI SEO for trust
4.6★
Google rating to build on (86 reviews)
£800
a month for all three services
WHERE YOU STAND TODAY

Your new website is ready for ads, with a few things we'll add

Checked on 17 October 2026.

Already working for you

  • Clear focus on shop signs and number plates
  • Quote, call and WhatsApp buttons on every page
  • Online plate builder with free UK delivery
  • 4.6 Google rating from 86 reviews, trading since 2004

What we'll set up

  • Tracking for calls, WhatsApps, quotes and orders (none found yet)
  • Instagram, Facebook and TikTok profiles linked from the site
  • A "shop sign prices from" guide, since no sign prices are shown
  • Image alt text and Google business data on every page
YOUR CUSTOMERS

Four groups buy from you, and each needs a different message

New and refitting shops

Cafés, salons, barbers and takeaways in north-west London who need a sign fast, often in their own language.

Biggest job value

Drivers

People who want 3D or 4D plates: walk in for 5-minute plates, or order online with free UK delivery.

Fast, frequent orders

Garages and dealers

Garages, dealers and body shops that buy plates in bulk and come back every month.

Repeat trade income

Local businesses

Firms that need flyers, banners, uniforms and cards, often after their sign is done.

Easy add-on sales

WHAT COMPETITORS DO

Few local sign makers advertise, so there's room to stand out

Ads seen in the Meta Ad Library, UK, October 2026.

National online sign shops

Sell ready-made signs with "free UK delivery" ads. No design help, no fitting, no local team.

Online plate sellers

Run 3D and 4D plate ads built on discounts. No walk-in shop and no same-day plates.

London sign companies

A handful advertise bespoke signs, but rarely show real installs or night-time switch-ons.

Where Select Print wins

Designed, made and fitted by your own team · signs in any language · plates in 5 minutes · one shop for signs, plates and print since 2004.

GOALS

What we'll work towards in the first 90 days

More shop sign enquiries

Steady calls, WhatsApps and quote requests from shops in north-west London.

More plate orders

Online orders from across the UK, and more walk-ins from nearby drivers.

More Google reviews

From 86 to 120+ reviews, so new customers trust you before they call.

Every enquiry counted

Know which ad, post or search brought each job, so budget goes where it works.

THE PLAN

The plan in two parts

Part 1 brings in orders now. Part 2 builds trust, so each order costs less over time.

PART 1 · ORDERS NOW

Performance marketing

  • Google Ads for people searching for shop signs and plates
  • Meta Ads on Facebook and Instagram for plates and local shops
  • Retargeting people who visited but didn't enquire
  • Call, WhatsApp, quote and order tracking
PART 2 · TRUST AND VISIBILITY

Social media + AI SEO

  • Social media: installs, switch-ons and plates being made
  • Rank on Google search and Google Maps in your area
  • Get named when people ask ChatGPT or Google AI for a sign maker
  • More Google reviews every month
PART 1 · HOW ADS TURN INTO ORDERS

How an ad becomes a job

Shop signs: Google search

Search "shop signs Harrow" Your ad Signs page + price guide Call, WhatsApp or quote Proof and price Sign made and fitted

Number plates: Meta ads

Reel: plate made in 5 minutes Plate builder Order + documents Collected or delivered free

Retargeting: people who visited

Site visitors and video viewers Reviews and before/after ads Quote or order

Funnels can be updated as required, to meet the KPIs.

PART 1 · GOOGLE ADS

Google Ads: be first when shops search for a sign

Example budget £600 a month, paid to Google directly. Area: Harrow and north-west London.

Searches we'll target

  • "shop signs near me", "shop sign maker Harrow"
  • "illuminated shop sign", "light box sign London"
  • "LED neon sign for shop", "window vinyl shop"
  • "4D number plates near me", "number plates Harrow"
Clicks214
Enquiries9
Jobs won3
~£2.80
cost per click (London local services)
~£67
cost per enquiry (4% of clicks enquire)
~£2,400
sales from 3 sign jobs at £800 each
4x
return on Google spend

These projections are estimates based on industry benchmarks and are not guarantees for results.

PART 1 · META ADS

Meta Ads: sell plates across the UK and reach local shop owners

Example budget £400 a month, paid to Meta directly. Facebook and Instagram.

What we'll run

  • Reels of 3D and 4D plates being made, UK-wide with free delivery
  • Walk-in plate ads for drivers within 5 miles of the shop
  • Sign switch-on videos shown to local business owners
  • Road-legal wording only (BS AU 145e), to stay within ad rules
Clicks667
Plate orders13
~£0.60
cost per click
~£31
cost per order (2% of clicks order)
~£715
sales from 13 orders at £55 each
1.8x
return in month 1, rising with retargeting and repeat trade

These projections are estimates based on industry benchmarks and are not guarantees for results.

PART 2 · SOCIAL MEDIA

How social media turns viewers into enquiries

Shop owners

Reel: sign switch-on at night Comments "SIGN" or sends a DM Auto-reply with price guide WhatsApp chat Quote and job

Drivers

Reel: plate made in 5 minutes Comments "PLATE" or sends a DM Auto-reply with plate builder link Order or walk-in

After every job

Job finished Film the install Ask for a Google review New post and new trust

Funnels can be updated as required, to meet the KPIs.

PART 2 · SOCIAL MEDIA

What we'll post: four types of content

Instagram, Facebook and TikTok. You send phone clips, we edit and post.

Before and after

Empty shop fronts, then the same shop lit up at night.

Made in our shop

Letters being cut, plates built layer by layer, signs being fitted.

Customer stories

Short clips of happy shop owners and drivers, plus Google reviews.

Quick answers

"Are 4D plates legal?" "How much is a shop sign?" "Do I need permission?"

PART 2 · SOCIAL MEDIA

What to expect from social media in 90 days

36
posts live, including 18 Reels
3
profiles set up and linked to your site
300+
local followers to start your audience
Weekly
DMs and WhatsApp chats from posts

Monthly content plan

  • Week 1: two installs and one plate Reel
  • Week 2: one customer story and one quick answer
  • Week 3: one before/after and one shop video
  • Week 4: one offer and one review post
  • Stories three times a week, with replies to every comment and DM

Targets are estimates and are not guarantees for results.

PART 2 · AI SEO

Website changes that turn more visits into enquiries

Done with your web team, or by us with access.

Shop sign price guide

"Fascia signs from £…, light boxes from £…" so visitors know what to expect before they call.

Pay for plates online

Plate orders don't take payment yet. Paying at checkout means fewer orders lost.

Real jobs on every service page

Photos and short videos of finished signs, with the client's name and area.

Tracking on every button

Google Analytics, Meta pixel and call tracking, so we see which page brings each job.

PART 2 · AI SEO

Rank on Google search and Maps across north-west London

Google Business Profile

Weekly posts, job photos, every service listed, and answers to customer questions.

Reviews every month

A simple WhatsApp review request after each job, to grow from 86 to 120+.

Area pages

Shop sign pages for Harrow, Wembley, Pinner, Northolt, Ealing and Southall.

Keywords on every page

Titles and headings matched to what people search, like "shop signs Harrow".

Business details for Google

Local business, product and FAQ data added to the site code.

Local listings and links

Consistent name, address and phone on Yell, Bing, Apple Maps and local directories.

PART 2 · AI SEO

Get named when people ask ChatGPT or Google AI for a sign maker

AI tools recommend businesses that are mentioned often and clearly across the web.

Reddit and Quora answers

Helpful answers to "where can I get a shop sign in London?" that mention you.

Local press

Stories in Harrow and London business news about your 20 years of signs.

"Best of" lists

Get listed on London sign maker and number plate round-ups.

Monthly AI check

We ask ChatGPT, Gemini and Perplexity each month and report if you're named.

PART 2 · AI SEO

Answer the questions customers ask before they buy

Clear answers on your site that Google and AI tools can quote directly.

"How much does a shop sign cost in London?"

A price guide page with example jobs and what changes the price.

"Are 3D and 4D number plates legal?"

A plain answer on the BS AU 145e rules, linked to your plate builder.

"Do I need permission for a lit shop sign?"

A short guide to advertisement consent in Harrow and nearby boroughs.

"How long does a shop sign take?"

Your 10-working-day process, step by step, from design to switch-on.

DELIVERABLES

What you get every month

Performance

  • Google and Meta campaigns set up and run
  • Ad designs and video edits, no fixed limit
  • Tracking for calls, WhatsApps and orders
  • Weekly checks and a monthly report

Social media

  • 12 posts, including 6 Reels
  • Stories three times a week
  • DM auto-replies set up
  • Replies to comments and messages

AI SEO

  • Weekly Google Business Profile posts
  • 2 new pages or guides
  • Review requests, listings and mentions
  • Monthly Google and AI ranking report

One dedicated account manager. You send raw clips and photos from jobs, we do the rest.

PRICING

Price per service

Monthly fees. Ad budgets are paid to Google and Meta directly.

Performance marketing (Google + Meta)£450
AI SEO£400
Social media£500
Total if bought separately£1,350 / month
BUNDLE OFFER

Full Colour Growth Plan: all three services for £800 a month

Full Colour Growth Plan
£1,350 £800/ month
You save £550 a month (41%)
  • Performance marketing: Google + Meta Ads
  • Social media: Instagram, Facebook and TikTok
  • AI SEO: Google, Maps and AI answers
Onboard with us
Karan Sharma, Sales Head · Warrgyizmorsch